Straight Smile Solutions

Why Americans Need to Try the Inman Aligner®

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My StraightSmile Solutions® clients are always asking me which products I recommend. Since our global expansion, the Inman Aligner® has been a commonly discussed appliance. I pride myself in being proficient and aware of every orthodontic system and technique on the market, but, admittedly, I was totally unaware of this one. Americans often think that if their colleagues don’t use something, it mustn’t be worth trying–correct? Wrong.

Inman Aligner® is a well-kept European secret for good orthodontic outcomes. Undoubtedly, like any product, it has its limitations. What drew me to the aligner was the potential applications for General Dentists and Pediatric Dentists. I contacted the Inman Aligner team a few weeks ago and was pleasantly surprised at how approachable they were to me when I asked them if I could review their product through my portal, StraightSmile Solutions®. I warned them that my reviews are candid and aren’t always roses and sunshine, and that I would write what I examined–the way that my readers expect me to review any product or technique.

What I love about this aligner system is that it’s not only removable, but it can also only be required to be worn 16-20 hours. For many working professionals, this is the most that they can tolerate any appliance like this. I also like that, in most circumstances, there are no attachments or required bonding to the dentition; once removed, the teeth are unblemished. Lastly, I think it would be great to be used in a mixed-dentition scenario since it’s adjustable, accommodating erupting teeth and it doesn’t cover the occlusion. When Invisalign®, Clear Correct®, or any aligner cases aren’t finished properly with seating elastics to fully interdigitate the teeth, a lateral open-bite often occurs. This will not occur with the Inman Aligner®.

I signed-up for the online course and took the course like any other student would. It’s initially paced, but it rapidly accelerates in both content and application. My favorite part about the course was the section on IPR. I got a little confused because they called disk-IPR, “PPR” and in the US, we call this ARS. Some of the terminology and phrasing was British, but it is easily adaptable. I have spent a lot of time in the UK, but, at times, I have had difficulty understanding the speaker and have been forced to replay the audio from the speech. Also, the quality of the audio was soft and somewhat inaudible. I had my speakers turned-up as much as possible. This portion could be improved to provide a better presentation.

I spend a good portion of my day online doing virtual coaching, so I try to protect my right hand from repetitive tasks as much as possible. After 10 years of being a clinical orthodontist, I learned that repetitive movements are not optimal in terms of productivity; I had a hard time with the Inman course because there was a ton of repetitive clicking involved to access the content. I could only tolerate the course in small chunks as a result, but I was pleased that I was able to save my work and come back another day.

I would recommend writing notes when you take the class, because in order to become certified, you need to pass a 50 question exam at the end. They allow you to retake it if you don’t initially pass–which I didn’t the first time. The questions are very tricky: there are numerous multiple choice questions and you need to read each question very carefully. Don’t be discouraged if you fail; you will pass eventually.

Overall, I recommend the Inman Aligner® system. I do think that the online certification process needs some improvement, but the content is excellent.

StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service that will allow GP’s and their teams to access the knowledge and expertise of an industry expert, in order to enhance information sharing and efficiency in problem solving. We hope to revolutionize orthodontic coaching. As compared to other orthodontic coaching service providers, StraightSmile Solutions is a full-time business. We are independent and not run alongside a clinical practice. We commit our full energy to coaching, and you reap the benefits. We pride ourselves on providing lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Of the over 128,000 general dentists in the US, most have little to no formal educational training in orthodontics. Those who do seek training often have to resort to expensive and time-consuming weekend services. You learn on the job through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching to provide valuable solutions for doctors and their teams, and subsequent positive outcomes in the quality of patient care.

7 Reasons Why Every General Dentist Should Get an Intra-Oral Scanner

1. You’ll save time and time is money.

Depending on the model you purchase and the skill set of your assistant, an arch can be scanned in as little as one minute. Compare that to how long it takes to mix and take a PVS impression–about 10 minutes? If there are retakes, which happens often, then double that time.

2. It’s an optimal patient experience.

If you’ve never had a PVS impression, it’s a disgusting experience. It tastes like a hybrid between a tennis ball and sweaty gym feet. It’s not a positive patient experience. Retakes are inevitable and this further frustrates the client. Happy patients refer other patients. Referral means more production.

3. You’ll save money, lots of money.

Yes, the scanner will cost money, but do the math; the production you’ll net is even more. The scanner can be used on all your fixed and removable restorative work, plus your orthodontics. Take a look at your PVS and impression tray lab bills plus your postage to the lab. Many offices find out that their scanner is fully paid-off in just a few months. The rest of the savings is just pure profit. There is also value-add in their saved chair time. A procedure can now be done in five minutes instead of 20; this means that the chair is now scheduled more productively and even more patients can be scheduled.

4. You’ll save time. Saving time saves money.

Cases can be turned around in days instead of months. This is a marketable value-add for patient experience, and quicker turn-around on cases leads to less temporary failures and dreaded OVNC.

5. You’ll save on storage. Eliminating storage saves money.

Storage of impression materials and supplies and old models is also expensive. This can be eliminated since the impression is stored in the cloud, virtually.

6. Your appliances and restorations will fit easier. Fewer remakes save time and money, and increases overall patient experience.

7. One unit is needed instead of multiple units. This saves money.

Now, many scanners are just “plug and go” with a USB cable. They are so small they can fit in your purse or briefcase! This is convenient for anyone on the go or with multiple offices.

StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service that will allow GP’s and their teams to access the knowledge and expertise of an industry expert, in order to enhance information sharing and efficiency in problem solving. I hope to revolutionize orthodontic coaching. As compared to other orthodontic coaching service providers, StraightSmile Solutions is a full-time business. We are independent and not run alongside a clinical practice. We commit our full energy to coaching, and YOU reap the benefits! We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Of the over 128,000 general dentists in the U.S., most have little to no formal educational training in orthodontics. Those who do seek training often have to resort to expensive and time-consuming weekend services. You learn on the job through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching to provide valuable solutions for doctors and their teams, and subsequent positive outcomes in the quality of patient care.

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Great Lakes Orthodontics®, It’s Not your Daddy’s Retainer Company Anymore

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Usually my blog pieces are controversial and divisive. Today, I am shifting my focus in a new direction. It seems everyone is dipping their toe in the short-term orthodontics market and even gearing their product towards the GP client base. Now, I am not affiliated or compensated by GLO® in anyway, nor am I with any of the pieces I write for my blog. I had a StraightSmile Solutions® client ask me last week about the GLO® Smart Moves® product and I wanted to dig into it. I didn’t know that they were participating in the short-term orthodontic market, let alone the indirect bonding market. It’s a smart strategy by GLO® to move their chess pieces in the right direction.

Smart Moves® is quite different from every other short-term aligner out there. To start, it’s a soft/hard alternating splint system. That means each step includes more than one aligner, which have varying acrylic thicknesses and properties. My understanding is that this changes the biomechanics so that the force with each step is gradually increased, leading to more comfort for the patient and overall more stability for the treatment. These hard/soft aligners are not a new concept. There are several companies worldwide who utilize them, one of which is the CA Clear Aligner® system, which is offered predominately in Europe.

The other unique component of the Smart Moves® system is the customer service. As far as I know, there is no other aligner system that allows you to send the technician your models to have them reviewed, before you commit and pay for treatment. It’s a complimentary service. They also give you the email and phone number of the technicians so you can discuss the case. It’s old school, but for a GP who is new to aligners, it’s a unique and effective touch. I am not sure how this component of their aligner business model will scale, but I do appreciate their unparalleled support of the General Dentist.

StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service that will allow GP’s and their teams to access the knowledge and expertise of an industry expert, in order to enhance information sharing and efficiency in problem solving. I hope to revolutionize orthodontic coaching. As compared to other orthodontic coaching service providers, StraightSmile Solutions is a full-time business. We are independent and not run alongside a clinical practice. We commit our full energy to coaching, and YOU reap the benefits! We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Of the over 128,000 general dentists in the U.S., most have little or no formal educational training in orthodontics. Those who do seek training often have to resort to expensive and time-consuming weekend services. You learn on the job through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching to provide valuable solutions for doctors and their teams, and subsequent positive outcomes in the quality of patient care.

Will Accelerated Orthodontics “Propel®” Your Production?

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Lately every dentist is talking about accelerated orthodontics. Given the current litigation in this arena, it’s a controversial topic indeed. There is no question that the research supports accelerated orthodontics in conjunction with aligner therapy and/or micro-osseoperforation. In addition, vibrational movements may or may not be effective in accelerating orthodontic treatment. The research is still not definitive for these appliances.
However, there are many questions still unanswered. I’d like to see additional, independent studies joining the two vibrational appliances (Accel Aura® and VPro5®) With a myriad of different aligners on the market, not just Invisalign®, how do these appliances affect the rate of treatment? What is the proper way to prescribe them? I would also like to see longitudinal studies showing stability and retention and relapse to see if these accelerated movements are stable long-term.
Accelerated orthodontics is certainly a game-changer. If one can finish his/her orthodontic treatment in half the time, why not use aligners instead of traditional braces? Combine that with the lower forces, decreased risk for decalcification, enhanced oral hygiene, decreased discomfort, and overall positive patient experience, and we have a clear winner for the future. Plastic is best all around.
This week, I was fortunate enough to have the opportunity to sample a Propel VPro5. You can visit my YouTube channel to check out the three-part video review and unboxing series. I was really impressed with the appliance and based on my first-hand experience in conjunction with the research, I would recommend the Propel VPro5 to StraightSmile Solutions® clients and patients alike. If you have any questions about the product or accelerated orthodontics, please feel free to contact me.
StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service that will allow GP’s and their teams to access the knowledge and expertise of an industry expert, in order to enhance information sharing and efficiency in problem solving. I hope to revolutionize orthodontic coaching. As compared to other orthodontic coaching service providers, StraightSmile Solutions is a full-time business. We are independent and not run alongside a clinical practice. We commit our full energy to coaching, and YOU reap the benefits! We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. There are more than 128,000 general dentists in the U.S., but most have little or no formal educational training in orthodontics. Those who do seek training often have to resort to expensive and time-consuming weekend services. You learn on the job through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching to provide valuable solutions for doctors and their teams, and subsequent positive outcomes in the quality of patient care.

About the author: Dr. Amanda Wilson is an Orthodontist and the founder of StraightSmile Solutions. For more information, visit www.StraightSmileSolutions.com.

Is StraightSmile Solutions Disrupting the Industry?

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Aloha, I’m Amanda Wilson, an Orthodontist, Dental Consultant and Dental Advisor by profession. After countless requests from previous clients over the years, I created StraightSmile Solutions as an orthodontic consulting company that directly services General Dentists and their unique needs. StraightSmile Solutions offers boutique, concierge-style coaching directly from an Orthodontist to a General Dentist without requiring any kind of long-term commitment or contract. Designed with delivering convenience to clients in mind, I hope to make a positive change and add value to the dental industry with my innovative service platform and content.

I obtained my education from UCSF Dental School and UConn Orthodontic Residency. Subsequently, I was a clinical orthodontist for more than 10 years in California. I love to teach and mentor, and this eventually progressed to the development of my passion to become a coach and consultant. Realizing there was a significant lack of orthodontic coaching companies that offered doctor-to-doctor consultancy directly to General Dentists, I became passionate about creating solutions in this space.

No, I didn’t study 11 years to become a consultant so that others can handsomely prosper, on the contrary, it fell into my lap overtime. If you take a look at my LinkedIn profile, you’ll see that I’ve always been a bit of an industry disruptor. Over the years through my Dental Director and Dental Consultancy gig’s and even through my own hobbies, I found that I love teaching and writing, more than I love working with my hands. I’ve faced the DSO, State Dental Board and PCD demons head on, and decided to coast downstream instead of pushing against “progress”. The specialty of Orthodontics is changing. I can either change with it or become, at least in my part of the country, obsolete.

This site aims not to disrupt the practice of orthodontics, but rather to bolster it by supporting PCDs and their teams to incorporate orthodontics into their comprehensive treatment plans and to evaluate the need for orthodontics in every patient. This will ultimately boost quality referrals to local orthodontists and provide more appropriate care to the cases that PCDs choose to keep in-house. Eventually, our portal hopes to provide more access to care for the average American by bringing more affordable orthodontic options to consumers.

With my service at StraightSmile Solutions, GP’s will receive a service that is unparalleled in terms of communication and responsiveness. I allot exclusive time to a limited number of clients so I can provide each and every one with a customized consultancy experience. My coaching communication can be conducted via any format of media that works for you: phone, video chat, HIPPA-compliant electronic communication portal, or in-office training provided in any state.

The coaching experience itself is customized for all clients, providing a variety of options and membership plans. I can consult on any orthodontic service, process, vendor or procedure. Unlike other consulting companies, a specific orthodontic company or vendor does not sponsor me. We can also coach and train-up your teams: doctor case selection, to treatment-plan coaching, orthodontic education, hygiene hand-offs and scripting, dental assistant education. My coaching is targeted to enable clients to offer the best practice in orthodontics.

Are you ready to improve and enhance your orthodontist practice to grow your production and expand your patient base and ultimate satisfaction? If so, don’t wait and get started today!

Please visit www.straightsmilesolutions.com for more information.

Are You an Aligner Pioneer?

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Your patients love aligners and so do you! Every day, someone asks me about cheaper alternatives to Invisalign ®. Yes, they do exist, but buyer-beware! The key to integrating these into your practice is simply case selection. With some of Invisalign’s ® patents approaching expiration, this market is exploding in the US and beyond. I believe you can be successful in selectively integrating these into your practice for select patients and cases.

Since the market changes weekly, I wouldn’t do this blog justice to compare pros and cons of products, but feel free to contact me via my website at http://www.StraightSmileSolutions.com for more information.

There are numerous reasons that a dentist may chose to select an alternative aligner company. In my experience, it comes down to three primary reasons:

  1. Lower lab fee
  2. Patient doesn’t want attachments
  3. Doctor doesn’t have a current account with Invisalign® or their account isn’t in good standing.

Before you jump into the wild-wild west of alternative aligner companies, remember, that Invisalign® often runs specials on their Express 5® and Express 10® treatments. Check with your Territory Manager so that you are comparing apples to apples. Also, it is possible to have attachments omitted on your Invisalign ® cases, if biomechanically possible. Just ask your technician. Remember Invisalign ® has spent a considerable amount of research and development into their product. They are literally the “OG” of the aligner industry. If you need support or hand-holding, and don’t have a coach or consultant like StraightSmile Solutions ™, they are the way to go.

If you feel confident that you have a relatively easy case, then try Clear Correct ® or another simplified, alternative aligner company. I recommend sticking with easy, Class I cases with mild-moderate crowding and spacing. Make sure your periodontal condition is healthy and stable. These alternative products may, or may not include revisions/refinements, so be prepared for possible additional, unanticipated lab fees at the end if the result isn’t ideal.

One idea to consider is creating a “compliance contract” with your patient. You may want to clearly disclose your terms and conditions for aligner treatment in your practice. What is included? What isn’t included? Often, practices access a fee for additional aligners, revisions, refinements or retainers. This can be a point of frustration for patients nearing the end of aligner treatment. It’s good practice to disclose your fees upfront and have patients agree to them.

Most importantly, have fun! Creating beautiful smiles is the reason we all got into dentistry in the first place! When you pick your cases wisely and treatment plan effectively, you will create success for your patients.

 

StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service that will allow GP’s and their teams to access the knowledge and expertise of an industry expert, in order to enhance information sharing and efficiency in problem solving. I hope to revolutionize orthodontic coaching. As compared to other orthodontic coaching service providers, StraightSmile Solutions is a full-time business. We are independent and not run alongside a clinical practice. We commit our full energy to coaching, and YOU reap the benefits! We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Of the over 128,000 general dentists in the U.S., most have little to no formal educational training in orthodontics. Those who do seek training often have to resort to expensive and time-consuming weekend services. You learn on the job through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching to provide valuable solutions for doctors and their teams, and subsequent positive outcomes in the quality of patient care. About the author: Dr. Amanda Wilson is an Orthodontist and the founder of StraightSmile Solutions. For more information, visit www.StraightSmileSolutions.com.

The Key to Hiring a Dynamic Dental Assistant

 

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Staffing issues are the number one frustration in dentistry. Face it: recruiting, hiring, training and maintaining staff is challenging. Occasionally, you find yourself a “Maria”: the ideal, perfect, educated, loyal, punctual dental assistant. I met my Maria twelve years ago on my first day of work, fresh out of residency. Nobody else has ever measured-up since.

When Maria was assisting me, everything managed to turn out ideal; she always had my back. Many dentists believe staff members can determine, to a great extent, our day-to-day stress levels, as well as the practice’s ultimate success. Like it or not, we depend on these staff to support us in nearly every aspect of our practice. But, why can’t we make every dental assistant a “Maria”?

You can! To answer this important question, you must first understand the motivating forces common to all of the potential candidates for employment within dental practices. What would make your office the ideal place of work for them? Is dental assisting just a stepping-stone for another career, or are they willing to make a long-term commitment to the profession? Surprisingly or not, sometimes the algorithm is much more then just simple financial compensation. I’ve had staff who are looking for, just to name a few: work-life balance, flexibility to care for their children when sick, educational challenges, a positive culture, leadership and advancement options and travel opportunities.

You also need to identify what qualities would make you an ideal “Maria”. For me, it’s: punctuality, speed, education, friendly and consistent upbeat attitude, ability to adapt, and an inherent, intrinsic skill-set. Once you find your Maria, you need to keep her! Dentists often give up a lot for themselves in order to retain the right staff members, initially.

StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service that will allow GP’s and their teams to access the knowledge and expertise of an industry expert, in order to enhance information sharing and efficiency in problem solving. I hope to revolutionize orthodontic coaching. As compared to other orthodontic coaching service providers, StraightSmile Solutions is a full-time business. We are independent and not run alongside a clinical practice. We commit our full energy to coaching, and YOU reap the benefits! We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Of the over 128,000 general dentists in the U.S., most have little to no formal educational training in orthodontics. Those who do seek training often have to resort to expensive and time-consuming weekend services. You learn on the job through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching to provide valuable solutions for doctors and their teams, and subsequent positive outcomes in the quality of patient care.

About the author: Dr. Amanda Wilson is an Orthodontist and the founder of StraightSmile Solutions. For more information, visit www.StraightSmileSolutions.com.

Go with the DSO Flow, or No?

 

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Like it or not, corporate dentistry is here to stay. It’s often a wolf in sheep’s clothing. It comes in a variety of sizes and colors. Often, there are also options for a corporate hybrid, where the dentist has partial equity in the practice. Many corporate dental practices (DSOs) are owned by dentist partnerships on a long-distance basis, but not in the traditional sense, but by having the owner-dentist as the primary provider.

I’ve had the opportunity to work in both settings, as an Orthodontist, and it’s certainly a double-edged sword. Initially, 14 years ago, when DSOs were clamoring for specialists, I was treated like a queen. I was given full practice and scheduling autonomy and paid extremely well. It was the best of both worlds! Eventually, new venture capitalists bought out that DSO and it was re-branded and the resultant nirvana turned into a subsequent nightmare. Cheaper and younger dentists who would accept much less compensation eventually dethroned the queen.

Corporate dental business models are first and foremost competing with you on price. They take advantage of bulk purchasing when it comes to equipment, material, construction, furnishing and supplies, at higher discount structures than you are typically able to negotiate. These models have much larger marketing budgets than your practice. Corporate/franchise facilities are located in highly developed retail areas and invest heavily in the full spectrum of marketing opportunities.

I believe that staffing is the key to a successful dental practice. DSO’s are usually successful at attracting new staff with bonuses and benefits, but retention isn’t often a long-term result. This is one leveraging factor that private practices have over DSO’s. If you pick the right staff and treat them well, they will be proud to work for YOU and grow YOUR practice. They will refer friends and family to you. Make sure you have solid incentive plans and profit-sharing programs in place to cultivate this. Please visit my other blogs for more information on this subject.

StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service, that will allow GP’s and their teams, to access the knowledge and expertise of an industry expert. We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Out of the over 128,000 general dentists in the U.S., most have little to no formal or educational training in orthodontics. Those who do seek training, often have to resort to expensive and time-consuming weekend services. You learn on the job, through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching, by providing valuable solutions for doctors and teams and subsequent positive outcomes, in the quality of patient care.

About the author: Dr. Amanda Wilson is an Orthodontist and the founder of StraightSmile Solutions. For more information, visit

http://www.StraightSmileSolutions.com.

Embrace the Upsell Elephant!

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Nothing in dentistry creates more controversy than the notion of “selling” dentistry. Certainly, the most successful dental practices have teams that are adept in the skill of upselling. Face it, there’s more than one way to skin a cat! For any dental problem, there may be multiple solutions with a variety of price tags to boot. It’s an important concept in any dental office: How can you sell without feeling like you’re a used car salesman? To answer this question, we need to examine solid, ethical sales strategies and apply them to dentistry. We all like to buy, but nobody likes aggressive sales techniques.

The art of the classy sale is a learned skill. There’s a fine balance between boosting production with an upsell while keeping a standard of patient care. It’s a fact: As a clinician, you and your team must learn to sell your services or the practice will not be successful. Patients these days are educated, well informed consumers, and will continue to become more knowledgeable. There’s a plethora of information available online, some reliable and some not. Patients need an honest clinician to advise them on their options.

Face it; your patients don’t know if your crown margins are ideal or if you put that perfect bevel on the composite prep. What they DO know is that you run on time, have polite mannerisms, listen to their concerns and don’t cause them discomfort. Good selling means giving your patient just enough information to make his or her own informed decision. The right amount of information may vary from one patient to another, so possessing the innate ability to know how to adapt your sales pitch to each and every patient in your chair is the key to success. If you overshoot, your patients will feel confused and overwhelmed and will likely seek treatment elsewhere. If you undershoot, you’ll make no sale. My wise aunty used to tell us: “Don’t ask, don’t get!”

Unless you are a gifted psychic, you’ll likely need to spend some time getting to know your patient and ask open-ended questions to understand the patient’s values. You’ll have to learn to read body language and observe discreet cues. Usually most dental patients have one “hot button” value that you must target in order to successfully complete the upsell. For some patients this might be value, cost, aesthetics, time or discomfort. Unless you get to know your patient by asking open-ended questions, finding the hot button and subsequently successfully completing the sale is unlikely.

Often patients open up to staff before they’ll befriend the doctors. Your staff should be your trusted advocates in this process. Having a team-huddle in the mornings where you discuss each and ever patient on the schedule, is crucial. There should also be a designated location in the charting where your staff can document their observations. Lastly, staff selection is key. You must hire friendly staff, who feel confident enough to sell your products and services to patients. Often, the key to this is simply a profit sharing or comprehensive staff incentive plan.

In conclusion, enjoy the ride AND embrace the elephant! Never forget that dentistry is rapidly changing. There are so many fun and exciting options to offer your patients that fit your personal practice philosophy and brand.

StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service, that will allow GP’s and their teams, to access the knowledge and expertise of an industry expert. We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Out of the over 128,000 general dentists in the U.S., most have little to no formal or educational training in orthodontics. Those who do seek training, often have to resort to expensive and time-consuming weekend services. You learn on the job, through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching, by providing valuable solutions for doctors and teams and subsequent positive outcomes, in the quality of patient care.

About the author: Dr. Amanda Wilson is an Orthodontist and the founder of StraightSmile Solutions. For more information, visit http://www.StraightSmileSolutions.com.