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As an orthodontist, a dental space pundit and blogger, and the “mama” of the DTC aligner movement, I am often asked to predict future trends. Given my unprecedented experience within this space, I am uniquely qualified to answer these key questions: Would I invest in SmileDirectClub? Yes, I did, but I was smart and bought […]
There is nothing I like better than an underdog story and boy do I have one for you today! I previously posted an article about measuring orthodontic efficiency in your practice. If you haven’t taken my challenge, please click here before you read the rest of this blog. If your margin isn’t at least enough […]
It is the wild, wild west in the land of clear aligners. StraightSmile Solutions® is the ultimate aligner matchmaker. We help doctors select ideal cases for white labeling aligners to save on average 50-75% on lab fees and still obtain ideal outcomes. With price points as low as $15 per aligner, now is the time […]
Aligner white-labeling is here. StraightSmile Solutions® is the ultimate aligner matchmaker. We help doctors select ideal cases for white labeling aligners to save on average 50-75% on lab fees and still obtain ideal outcomes. Remember, there are four main steps to the alternative aligner workflow and the Design is just step #2. For ideal outcomes, […]
My eighty-seven-year-old mother-in-law now knows what a clear aligner is. That is because SmileDirectClub has done in the last three years what Invisalign failed to do over the past twenty years – create global brand awareness of their product. With this in mind, I have a hard time understanding the victim mentality displayed by the […]
Orthodontic sleep, airway, tele-medicine and aligner companies are the hottest tech startups and StraightSmile Solutions® has the experience to to help you scale! Check out some of our domains that are for sale to get you started. We offer anyone currently in the dental industry a 20 minute complimentary consultation. Visit www.straightsmilesolutions.com to schedule your […]
How to Implement a Clear Aligner Solution Implementing a clear aligner solution in a general or pediatric dental office is an excellent revenue booster. Many dentists are concerned about high lab fees and low margins. I recommend this basic algorithm to calculate the efficiency of orthodontic services: 1. Run a report of the last five […]
With the publication of my blog about the Invisalign GO! launch in the United States, there have been many questions about the difference between Invisalign Assist and Go. The Invisalign Assist Package is an aesthetically-oriented treatment (aka anterior movements, not bite correction) option designed for GP’s to treat simple malocclusion of anterior teeth without the […]
click here to watch the video. Today I had the honor of meeting with Mr. Raphael Pascaud, SVP of Business Development at Align Technology. ® His team has granted me permission to blog to my followers about the new Invisalign GO® product which, after some initial beta testing in Europe, is now being launched globally […]
