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This article will bring to you relevant questions and answers that will reveal the pearls required for achieving efficient and profitable orthodontic practice in a GP Practice. Q. 1 What are the steps to take when incorporating orthodontics into a GP practice? There is no “one size fits all approach” to launching or scaling orthodontics […]
Contrary to Align Technology’s claims, aligners are NOT invisible. Attachments and precision cuts can be very unsightly and often patients are looking for a night-time only aligner. Buyer be warned, though. The elusive “night time only” aligner is more of a myth or legend than an actual clinical fact. That said, an important trade-off to […]
As an orthodontist, a dental space pundit and blogger, and the “mama” of the DTC aligner movement, I am often asked to predict future trends. Given my unprecedented experience within this space, I am uniquely qualified to answer these key questions: Would I invest in SmileDirectClub? Yes, I did, but I was smart and bought […]
Aligner white-labeling is here. StraightSmile Solutions® is the ultimate aligner matchmaker. We help doctors select ideal cases for white labeling aligners to save on average 50-75% on lab fees and still obtain ideal outcomes. Remember, there are four main steps to the alternative aligner workflow and the Design is just step #2. For ideal outcomes, […]
My eighty-seven-year-old mother-in-law now knows what a clear aligner is. That is because SmileDirectClub has done in the last three years what Invisalign failed to do over the past twenty years – create global brand awareness of their product. With this in mind, I have a hard time understanding the victim mentality displayed by the […]
Note: Please join our IPR webinar on July 11th where we will be giving away a free FitStrip® Kit, value $199! Visit https://www.straightsmilesolutions.com/media/ to register. IPR stands for interproximal reduction. It is the process of creating very small amounts of space between teeth to improve crowding, midlines, or overjet. This blog is intended to […]
I posted an article about measuring orthodontic efficiency in your practice. If you haven’t taken my challenge, please click here before you proceed with the rest of the blogs in this series. If your margin isn’t at least 50% on each case, you aren’t doing it efficiently. You should be profiting at least $1500-$2000 on each case. If […]
Click here to watch the video. The contents of the aligner take-home kit is critically important for your branding for any Invisalign®, ClearCorrect® or Your Own Brand Aligner® case. The following are the items I suggest in creating a kit: 1. Retractors. You may want to consider an OptraGate™ or single unit retractor instead of […]
Click here to watch the video As an orthodontic consultant and the CEO of StraightSmile Solutions®, I am frequently asked to report on the pulse of the orthodontic industry. A year ago, I was one of the first bloggers to report on the Invisalign Store® experience and franchise developments. As an initial team member […]
