This article will bring to you relevant questions and answers that will reveal the pearls required for achieving efficient and profitable orthodontic practice in a GP Practice.

Q. 1 What are the steps to take when incorporating orthodontics into a GP practice?

There is no “one size fits all approach” to launching or scaling orthodontics in a GP Practice. Our team takes time to get to know our GP Clients and helps them select the best systems that will fit the needs of their practice. An initial phone call is totally free to learn more. You can schedule it at


2. What are the Major Classifications of GP Orthodontics?

  • Branded and Unbranded Aligners
  • IDB/ Straight-wire Braces
  • Functional appliances / Phase 1 Interceptive/ Pedo Airway and Habits

Q. 3. Which of the GP Orthodontics should be undertaken first?

It all depends on the demographics of the patients. Our pediatric dentists consider the functional appliances for Phase 1 as the first category. General dentists treat older patients. Aligners are the initial category of our GP. On the other hand, the IDB straight wire is the initial category of dentists specialized in handling teenagers and young adults. You should also consider your competition and your location. More affluent demographics tend to prefer Invisalign over braces. In some populations, metal braces are considered fashionable and a sign of wealth. Know trends and your demographics before you make this decision.

Q 4. What are the armamentarium to have before starting Orthodontics?

Before commencing Orthodontics, all categories of doctors must make provisions for panoramic x-ray and intra-oral scanners. Although an IOS isn’t required, it will be very difficult to profit and scale without one. iTero is probably the best choice if you are considering Invisalign. There’s no reason you must get the most current iTero and break the bank. I recommend the iTero 2 which works just as well and still has access to the IOS (Invisalign Outcome Simulator Software) but is about half the price of the iTero 5. The bulky wand can be switched out for a newer one for a small, additional fee. It is a tiny bit slower than the 5, but you’re talking about 20-30 seconds.  $20000 is about the going price for a refurbished iTero 2 which isn’t much more than a Medit and is a lot more functional for ortho. Talk to your rep for more information.


Q. 5. Is it profitable to launch Orthodontics?

Of course, it is very profitable! You are expected to make an initial provision for supplies worth about $2000 before you can undertake the straight-wire category. Don’t be too concerned about this because it is possible to earn six figures in a year without investing in any additional supplies, equipment, marketing, or staff.

Our team can assist you with a long list of all the pertinent supplies you must have before starting Orthodontics. Follow the link below to have access to our courses and tutorials. Reach out to us if you’re interested in having a copy.

Q. 6. What are the categories of GP Orthodontics case selection?

All general dentists are expected to select cases that fall under the following categories: Green, yellow, and red categories. New dentists to orthodontics should stick with green cases. For more information, see this blog:


  1. 7. What is the future of orthodontics in the US?

Currently it is estimated that about 52% of Orthodontic cases in the US are handled by the GPs. On the other hand, an estimated 82% of GPS and Pediatric Dentists are delivering Orthodontic services. Why be part of the minority and allow DTC aligner companies to take your patients? Take back control of your patients’ oral health care by offering in-house orthodontics.

Q 9. Why is it important for general Dentists to offer both aligners and IDB and/or Phase 1 Functional Appliances?

More so, the preferences of the patient should be put into consideration. Availability of options gives room for the patients to practice the use of the appliances. Patient compliance is another major reason. For instance, not all the patients will comply with a removable appliance. It is not possible to optimize all bio-medical dynamics with a single solution. With diversification, you’re sure of achieving better outcomes and supporting patient preference. Regardless, you should have compliance contracts and paperwork in place. We have many of these documents in our store:

Q 10. Which oral habits negatively affect successful Orthodontic outcomes?

This is very dicey because of the numerous habits that can deter the success of Orthodontic procedures. Some of these habits are: Digit-sucking, thumb-sucking, lip-sucking, mouth-breathing, abnormal-tongue resting position, tongue-thrust, reverse tongue-thrust, and backward-swallow, to name a few. The importance of incorporating habit solutions into Orthodontic cases cannot be overemphasized. Of course, they bring about excellent results. It becomes more complicated when you’re dealing with kids, but you should always keep it in mind in adults too.