1. Educate Yourself
From my 20 years in the orthodontic industry, I’ve compiled my top tips for selling that ortho case. For more detailed clinical tips and tricks, I recommend my book: https://www.straightsmilesolutions.com/store/ebook/
2. Non-Surgical and Non-Extraction
Advertise yourself as a 99% non-extraction and non-surgical orthodontist in kids under age 10. This can be a very lucrative statement. No one wants to have teeth taken out and nobody likes jaw surgery, so give your customers what they truly want for the parents who are willing to accept Phase 1 treatment! Of course, there are occasional pathology and one-offs who have skeletal asymmetries, hence 99% rather than 100%,
3. Complimentary Panoramic Xray for Screening
Panoramic Xrays are the gold standard for screening kids aged 7 and up for orthodontics. Don’t charge and don’t be stingy – it will pay off in the long run. When parents can visualize potential impactions, the argument for early treatment is all the more powerful.
Screen every. Single. Patient for airway issues. Use a SDB screening form. Good airways are directly correlated with Phase 1 orthodontics and also better behavior and grades in school, and most parents are unaware of the connection. Educate them with YouTube videos and blogs. For more information, check out our YouTube page, which has hundreds of videos on the subject: https://www.youtube.com/c/Straightsmilesolutionsortho
5. Get Social!
Now that you are loaded with invaluable new knowledge, we have come to the last and the most important step – go and put the knowledge into practice! Start with social media: regularly post some of the claims above to your social media accounts: use Facebook, YouTube, Instagram, and TikTok. Thousands of practitioners are doing this already!