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I married a general dentist. We met at UCSF Dental School and we were in the same anatomy lab group. I always knew I was going to specialize. I was “gunner” (that’s what we called the high academic students back at UCSF in the 90’s). I was there for one reason only: to become an […]
Contrary to Align Technology’s claims, aligners are NOT invisible. Attachments and precision cuts can be very unsightly and often patients are looking for a night-time only aligner. Buyer be warned, though. The elusive “night time only” aligner is more of a myth or legend than an actual clinical fact. That said, an important trade-off to […]
As an orthodontic consultant and the CEO of StraightSmile Solutions®, I am frequently asked to report on the pulse of the orthodontic industry. Three years ago, I was one of the first bloggers to report on the Invisalign Store® experience and franchise developments. As an initial team member of the SmileDirectClub®, a Bay Area native, […]
A DENTIST’S GUIDE TO RESTARTING THE PRACTICE POST-COVID
1) Keep IN TOUCH with patients. 2) Keep the MORALE UP of our patients. 3) Keep their TREATMENT GOING as much as possible. But most importantly: 4) Show the community/patients/parents that you are actively engaged in their wellbeing and that of their families. 5) Initiate virtual consultations. Consider sending out white-label “kits” like Smile Concierge […]
Note- the following is the interpretation of codes and billing by Dr. Amanda Wilson and StraightSmile Solutions. Please consult your own dental practice act in your own state or country and the insurance company you are partnering with. For a 1:1 coaching session by Dr. Wilson to optimize orthodontics in your practice, please visit www.straightsmilesolutions.com […]
Please join our webinar on January 9th to learn more! www.straightsmilesolutions.com/media Step #1- Send your impression to a lab to get your PVS impression digitized to a STL file. There are 2 labs that I use here: 1- The Orthodontic Lab 2. Specialty TOL is half the price of Specialty so let’s start there. Step […]
As an orthodontist, a dental space pundit and blogger, and the “mama” of the DTC aligner movement, I am often asked to predict future trends. Given my unprecedented experience within this space, I am uniquely qualified to answer these key questions: Would I invest in SmileDirectClub? Yes, I did, but I was smart and bought […]
It is the wild, wild west in the land of clear aligners. StraightSmile Solutions® is the ultimate aligner matchmaker. We help doctors select ideal cases for white labeling aligners to save on average 50-75% on lab fees and still obtain ideal outcomes. With price points as low as $15 per aligner, now is the time […]
My eighty-seven-year-old mother-in-law now knows what a clear aligner is. That is because SmileDirectClub has done in the last three years what Invisalign failed to do over the past twenty years – create global brand awareness of their product. With this in mind, I have a hard time understanding the victim mentality displayed by the […]