As an orthodontic consultant and the CEO of StraightSmile Solutions®, I am frequently asked to report on the pulse of the orthodontic industry. Three years ago, I was one of the first bloggers to report on the Invisalign Store® experience and franchise developments. As an initial team member of the SmileDirectClub®, a Bay Area native, and a citizen concerned about corporate cannibalization, I openly welcomed the opportunity to visit both the Candid Co® and Uniform Teeth® stores in San Francisco, learning more about the future of DTC orthodontics.
Since then, I’ve kept an eye on some of the newcomers in the DTC aligner space. Byte™, ProAlign® and OrthoFx® are all new companies on my radar. To learn more, please listen to my VLOG: https://www.youtube.com/watch?v=GMijQkfHiPE