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Instant gratification. Dental professionals are all too familiar with the benefits of this marketing strategy and the resulting benefits to their profit. However, the past generation, was unable to offer this opportunity to their aligner patients because Invisalign® cases take several weeks to design, print, and ship. In many geographic markets, aligners are surpassing braces […]
If you’ve been in the dental community for some time, you’ve probably heard of Healthy Start®, the hybrid sleep-orthodontic system. The history of the evolution of Healthy Start® is as interesting as the founder, Dr. Earl Bergersen. It rebranded from Orthotain® to Healthy Start® in the 1970’s. Dr. Bergersen tells a compelling story about how […]
