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Contrary to Align Technology’s claims, aligners are NOT invisible. Attachments and precision cuts can be very unsightly and often patients are looking for a night-time only aligner. Buyer be warned, though. The elusive “night time only” aligner is more of a myth or legend than an actual clinical fact. That said, an important trade-off to […]
As an orthodontic consultant and the CEO of StraightSmile Solutions®, I am frequently asked to report on the pulse of the orthodontic industry. Three years ago, I was one of the first bloggers to report on the Invisalign Store® experience and franchise developments. As an initial team member of the SmileDirectClub®, a Bay Area native, […]
