IN HOUSE alternatives to My Two Front and SDC Partner Network
I. Introduction
Dr. Amanda from StraightSmile Solutions discusses the challenges of launching orthodontics in a general or pediatric practice, including nervousness, lack of confidence, and needing support. She suggests White Label Aligners as an affordable option, charging only a one-time $90 setup fee and $18 per aligner, with batch printing reducing fees further. Dr. Amanda also advocates for third-party financing options and clinical training programs to facilitate ortho adoption. Additionally, she cites the potential for $300k-400k in revenue through comprehensive ortho offerings. Ultimately, Dr. Amanda stresses that practices can successfully integrate orthodontics through the right aligner partnerships, payment programs, and continuing education.
II. Options for Ortho in GP or Pediatric Dental Practices
A. Two Front, My Two Front, and Invisalign
1. Invisalign requirements
a. 150 new patients or recall patient visits per month per office
2. Use of alternative aligner systems like ITARO
a. Messy and difficult to manage
III. Alternative Aligner Companies
A. White Label Aligners
1. $90 setup fee (one-time)
2. $18 per aligner
3. Batch printing to reduce lab fees
a. First three or five aligners can be used for batch printing
b. Lab fees are reduced to $200 or less every few months
IV. Handling Lab Fees
A. Importance of a white label company that can handle lab fees
1. White label option
a. One-time fee that includes revisions and refinements
b. Lab fees reduced to $200 or less every few months
V. Third-Party Aligner Company
A. Lower cost than Invisalign
1. One-time fee for setup, revisions, and refinements
2. $18 per aligner
B. Benefits
1. Cost savings on lab fees
2. Allows dentists to focus on other aspects of their practice
VI. Potential Benefits of Using White Label Aligner Company
A. One-time fee for setup, revisions, and refinements
B. $18 per aligner
C. Significant savings for dentists with limited financial resources
VIII. Additional Information from Dr. Amanda
A. Benefits of batch printing for aligners
1. Lower cost than traditional methods
2. The company offering service at $18 per aligner, even less for higher volume
B. Third-party payment plan option for collecting money from patients
C. Clinical check service that is easy to learn, taught by Dr. Amanda
D. Advice on communication and education for patients about available options
IX. Two Front Services
A. Ability to collect money, put patients on a payment plan, or build insurance
B. Percentage of production offered, lower than what dentists would receive
C. Caution against building insurance due to potential negative impact on practice reputation
X. Ortho Revenue Potential with Two-Front
A. Offices potentially bringing in $300 to $400,000 in Ortho Revenue
B. Services offered, including aligners, braces, phase one, removables, and fixed braces
C. Introduction to teams for computerizing and placing brackets
XI. Educational Courses and Webinar
A. Phase One educational course
B. StraightWire course covering all necessary knowledge
C. Free Clear Aligner webinar on January 18th, with CE credits
XII. Conclusion
A. Availability and willingness to help with any questions
B. Encouragement to attend the free Clear Aligner webinar on January 18th
C. Emphasis on the benefits of batch printing, increased production, and potential revenue gains.

