How we Pay our Associates for Invisalign- W2
I. Introduction
Dr. Amanda from StraightSmile Solutions provides a unique incentive structure to ensure associates provide excellent Invisalign treatment. Associates receive one-third of the production fee upfront when aligners are delivered, and attachments are placed. To receive the remaining two-thirds upon completion, associates must properly manage cases end-to-end, incentivizing accountability and quality care. This model ultimately benefits both patient satisfaction and the practice’s bottom line.
Background on Straight Smile Solutions
1. Website: straightsmilesolutions.com
2. Expertise in Invisalign cases
II. Compensation Structure for Associates
A. Preference for Owner Doctors
● Emphasis on experience
● Exceptions for enthusiastic associates
B. Consideration of Friends and Family Discount
III. Challenges Faced by Owners and Associates
A. Past experiences leading to financial stress
B. Addressing issues like inadequate treatment planning
C. Importance of commitment to case completion
IV. Compensation Breakdown
A. Patient Acquisition and Initial Deposit
● 33% deposit requirement
● Lab fee coverage
B. Aligner Delivery and Attachments
● Start of compensation
● Associates receive 1/3 of their total compensation
C. Incentivizing Case Completion
● Associates only receive additional funds at case completion
● Encouraging proper treatment planning and patient management
D. Photos as Documentation
● Standard practice for accountability
● Aligners in, aligners out, and bite marks documented
V. Patient Costs and Regional Variances
A. Cost considerations in affluent areas
B. $6,500 to $7,500 range for patient charges
C. Inclusion of one set of retainers in the package
D. Discussion on potential upgrade specials
VI. Financing Options
A. 33% deposit as a standard requirement
B. Third-party payment situations
C. Exclusion of in-house financing
D. Consideration of regional economic differences
VII. Alternative Strategies for Affordability
A. White label aligners with batch printing
B. Cost reduction through volume and efficient screening
C. Flexibility based on the economic profile of the region
VIII. Associate Options at Different Stages
A. Associates receive 1/3 of the compensation at the start
B. The remainder is received at the DB bond stage
C. Bonus option for associates who refer cases to owner doctors
IX. Benefits of Compensation Model
A. Incentivizes excellent planning and patient management
B. Ensures associate remains invested through case completion
C. Win-win for associate with referral option
X. White Label Aligners as an Alternative
● Suggestion for cost-effective solutions in Blue Collar areas
● A brief explanation of white label aligners and batch printing
● Importance of volume for reducing lab fees
XI. Addressing Turnover and Case Completion
A. Turnover in the Dental Industry
● High turnover, especially in areas with military presence.
● The burden of completing unfinished cases.
B. Motivating Associates for Case Completion
● Incentivizing proper treatment planning.
● Accountability loop management.
● Avoidance of incomplete cases and subsequent rework.
Conclusion
The innovative approach outlined by StraightSmile Solutions offers a transparent and fair compensation model for associates engaged in Invisalign cases. This approach prioritizes patient accountability and high-quality treatment planning, tries to avoid unfinished cases, and guarantees patient satisfaction. The flexibility in payment structures, including a referral bonus, demonstrates a commitment to collaboration and success for associates and the practice. This strategic approach addresses financial concerns and emphasizes long-term partnerships and exceptional orthodontic care.

