How to Throw a Productive Invisalign Party

I. Introduction

Dr. Amanda from StraightSmile Solutions is discussing the world of Invisalign parties, or Invisalign days, and shares her insights. She found a podcast on Spotify about these events, which can be divided into two types: those starting with initial cases and those after Invisalign is in practice. The podcast covers strategies for both scenarios, internal and external marketing, budget considerations, and key elements for a successful event. Whether you’re new to the Invisalign world or a seasoned practitioner, there’s something valuable for everyone. For more information, visit straightsmilesolutions.com or contact Dr. Amanda for a chat.

II. Types of Invisalign Parties

  • Two types: Pre-launch and Post-launch
  • Pre-launch: Before introducing Invisalign in the practice
    • Market internally and externally
    • Cost-effective internal marketing to an existing patient base
  • Post-launch: After 6-12 months of Invisalign scans
    • External marketing required
    • Involves ads, direct mails, and significant budgeting

III. Importance of Invisalign Wellness Scans

  • Regular scans for patients from age six and up
  • Use the iTero outcome simulator for effective planning
  • Collaboration with orthodontists for scan review and diagnosis

IV. Pre-launch Invisalign Party Strategies

  • Give away one case for free
  • Offer crazy discounts for patients starting on the day of the party
  • Generate hype and excitement to encourage immediate sign-ups
  • Utilize marketing channels like Facebook, Instagram, and Direct Mail

V. Post-launch Invisalign Party Strategies

  • External marketing is crucial
  • Requires a budget for ads, direct mails, food, drinks, and additional staff
  • Event timing: Either on a Saturday or in the evening (3:00 p.m. to 8:00 p.m.)
  • Team involvement is essential: Hygienists, doctors, back office, and front office
  • Set realistic event caps and overbook due to expected no-shows
  • Consider using Eventbrite for easy management and promotion

VI. Team Incentives

  • Provide bonuses for team members based on milestones achieved
  • Encourage full participation and commitment
  • Rewards for hitting specific start goals within 24 hours

VII. Budget Considerations

  • Realistic investment estimate: At least $10,000 per event
  • Profit calculation: Even with discounts, expect significant profit per case
  • Emphasizes the importance of not cutting corners for a successful event

VIII. Keys for Successful Party

  1. Hype and bonuses for achieving case start goals
  2. Respond within 24 hours while excitement is high
  3. Hire help to manage event logistics
  4. Hire specialist like orthodontist as needed
  5. Can yield $30k+ profit if executed properly

IX. Conclusion

Dr. Amanda from StraightSmile Solutions provides valuable insights into organizing successful Invisalign parties. She emphasizes the importance of distinguishing between two types of events – one before launching Invisalign in your practice and another after 6 to 12 months of Invisalign Wellness scans. Dr. Amanda highlights the significance of strategic marketing, both internally and externally, for optimal results. The investment required for hosting such events is stressed, but she assures that with proper planning, the potential profits outweigh the costs. The key takeaway is the need for enthusiasm, engagement, and bonuses for the entire team to make these events a resounding success in promoting orthodontic services.