Have you ever wondered how much you should charge for an Invisalign, ClearCorrect, or clear aligners treatment plan? This isn’t always easy to understand, in many cases, since there’s a lot that goes into pricing an orthodontics case. Nevertheless, we’ve outlined some of the key things you should know as follows to give you a little more insight into pricing your own cases.

How Much Should I Charge for Invisalign and ClearCorrect Aligner Cases?

Orthodontics pricing comes with numerous different questions and challenges. Indeed, there’s no quick way to choose a pricing plan – but the following factors will play into this decision.

What’s Your Downpayment?

One of the first things to check is the downpayment. It’s crucial that you be careful during this step, though, to make sure that the downpayment isn’t too high (which could scare off potential customers).

What Are You Offering?

Many general dentists are accustomed to doing a short-term case, but orthodontics is a lot more complex than this. As such, make sure you consider what you’re offering for the money to help inform your choice.

Needless to say, a plan covering 30+ aligners will be a lot more expensive generally than a quick fix. Still, Invisalign and ClearCorrect’s comprehensive plans will often offer better value. It’s worth also considering here what your approach to retainers will be.

It’s important to also consider what’s included in terms of your time and the number of check-ins for patients. You should also define the terms regarding bills for services rendered. Checking this helps you make sure that you’re asking a fair rate.

What Are Your Competitors Offering?

You know what you’re offering; in addition, make sure you use secret shopping to check the rates your competitors are asking, too. This allows you to price your service competitively rather than guessing.

Appointment Type

Virtual appointments are a much more cost-effective solution. These can help you price your service more competitively.


Without a doubt, experience can play a massive role in your choice of pricing structure. Indeed, as an experienced orthodontics professional, you’ll be able to tackle a wide range of cases, which should undoubtedly influence the price. Alternatively, make sure you partner with an experienced orthodontics team (such as ours here at Straight Smile Solutions) to boost your service.

Relapse Correction Package and Warranties

It’s also important to keep in mind that your patients may occasionally need relapse correction. In line with this, you should factor this into your pricing strategy – and if you’re including free or subsidized appointments, make sure the original rate covers this. Additionally, be sure to check the nature of any warranties being offered up, too.

Financing Method

As a further point of note when pricing your Invisalign or ClearCorrect cases, it’s worth considering how the patient will be paying – e.g., cash or card.

Final Thoughts

Knowing how much to charge for your Invisalign and ClearCorrect cases shouldn’t be an art. Indeed, while there’s no doubt a lot to consider, it’s always worth looking at your own situation to help you decide which price to ask. But remember: what you offer will often impact the price you can (and should) ask significantly.