Dr. Amanda’s 2025 Pulse of the Orthodontic Market Forecast
- I. Introduction
- Amanda from StraightSmile Solutions.
- Time for another market pulse update, focused on Q2 of 2025.
- Regular updates to keep orthodontic professionals informed and prepared.
- Current Market Snapshot
- Things are currently a little slow in the orthodontic industry.
- This trend aligns with broader market downturns.
- Similar to the 2008 experience: when consumers are uncertain, elective spending drops—especially for adult orthodontics.
III. The Resilient Demand: Kids’ Orthodontics
- Parents may delay but will always prioritize orthodontics for their kids.
- Even if not immediate, demand for pediatric orthodontic care remains strong and inevitable.
- Practices should focus on preparing for that steady demand.
- The Summer Surge Forecast
- Widespread consensus from podcasts, colleagues, and clients: Summer 2025 will be a boom.
- Now is the time to get practices and systems in place.
- Anticipate a rush of new patients and demand.
- Key Growth Areas to Focus On
- Phase One Orthodontics
- Early interceptive treatments for younger children.
- Early Comprehensive Cases
- Start before full adult dentition.
- Braces
- Braces are cool again, thanks to TikTok and cultural trends.
- Surge in interest, especially among teens.
- Indirect Bonding
- Some large companies may be exiting, but resources and support still available through StraightSmile Solutions.
- Invisalign First & Expanders
- Time to ramp up scanner usage.
- Get cases launched before May to ride the summer wave.
- Final Advice from Dr. Amanda
- Act now to set up your systems, staff, and supply chains.
- Market may be slow today, but preparation now = success later.
- StraightSmile Solutions is here to help every step of the way.
VII. Call to Action
- Visit StraightSmileSolutions.com for support, tips, and resources to optimize your practice for the upcoming boom.
