Dentists and Dental Vendors- Why You Should Give a $%^* about your RealSelf.com® Profile and Ranking
Like it or not, RealSelf.com is talking about you or your product. Click on the site, and you’ll see a network of both existing and prospective global customers, clients and patients talking about you and your brand. Neglecting your brand or profile on the site is surely affecting your bottom line.
RealSelf® is a community-driven site that includes: reviews, rankings, and other basic information about dentistry, dental products and other aesthetic products and services. Simply said, it’s a space where patients talk about you and your brand. The website design allows users to post questions to doctors, write treatment reviews, and share photos of their experiences. Doctors have an opportunity to answer questions in their field of expertise. It’s an excellent way to promote your office and earn the trust of new patients or clients.
Not unlike Yelp®, they do encourage providers to “promote themselves” to increase their presence on the site. There are also opportunities for vendors to advertise. There is a small fee associated with these services. These are optional services and I don’t find the RealSelf® Team to be aggressive in their interactions with doctors or vendors.
Brands cannot answer questions directly, but can work with the RealSelf.com team to build an initial profile and showcase their product. Dental Vendors can and should encourage their providers to answer questions regarding their brands with the ultimate goal of keeping their proverbial “Worth-It” feedback rating above 90%. In my professional opinion, a feedback rating of 80-90% needs work and anything below 80% is a cataclysmic warning that you or your brand has a significant disconnect and needs an overhaul. Have no established “Worth-It Rating” yet? That is a slap-in-the-face to both existing and prospective customers that you don’t value their opinion.
If you need assistance strategizing how to establish or maintain your RealSelf.com profile or “Worth-It” rating, StraightSmile Solutions® can help. StraightSmile Solutions is the future of orthodontic coaching. We are the first online portal to provide a doctor-to-doctor consulting service that will allow GPs and their teams to access the knowledge and expertise of an industry expert, in order to enhance information sharing and efficiency in problem solving. I hope to revolutionize orthodontic coaching. As compared to other orthodontic coaching service providers, StraightSmile Solutions is a full-time business. We are independent and not run alongside a clinical practice. We commit our full energy to coaching, and YOU reap the benefits! We pride ourselves on lightning-fast service and responsiveness. StraightSmile Solutions is time and cost-efficient. Our services are available exclusively online. Of the over 128,000 general dentists in the U.S., most have little to no formal educational training in orthodontics. Those who do seek training often have to resort to expensive and time-consuming weekend services. You learn on the job through trial and error, but those errors can be expensive and unfortunate for both patients and doctors. We aim to fill the gap in the market for quality and efficient coaching to provide valuable solutions for doctors and their teams, and subsequent positive outcomes in the quality of patient care.
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