Is StraightSmile Solutions Disrupting the Industry?
Aloha, I’m Amanda Wilson, an Orthodontist, Dental Consultant and Dental Advisor by profession. After countless requests from previous clients over the years, I created StraightSmile Solutions as an orthodontic consulting company that directly services General Dentists and their unique needs. StraightSmile Solutions offers boutique, concierge-style coaching directly from an Orthodontist to a General Dentist without […]
Are You an Aligner Pioneer?
Your patients love aligners and so do you! Every day, someone asks me about cheaper alternatives to Invisalign ®. Yes, they do exist, but buyer-beware! The key to integrating these into your practice is simply case selection. With some of Invisalign’s ® patents approaching expiration, this market is exploding in the US and beyond. […]
The Key to Hiring a Dynamic Dental Assistant
Staffing issues are the number one frustration in dentistry. Face it: recruiting, hiring, training and maintaining staff is challenging. Occasionally, you find yourself a “Maria”: the ideal, perfect, educated, loyal, punctual dental assistant. I met my Maria twelve years ago on my first day of work, fresh out of residency. Nobody else has ever […]
Go with the DSO Flow, or No?
Like it or not, corporate dentistry is here to stay. It’s often a wolf in sheep’s clothing. It comes in a variety of sizes and colors. Often, there are also options for a corporate hybrid, where the dentist has partial equity in the practice. Many corporate dental practices (DSOs) are owned by dentist […]
Embrace the Upsell Elephant!
Nothing in dentistry creates more controversy than the notion of “selling” dentistry. Certainly, the most successful dental practices have teams that are adept in the skill of upselling. Face it, there’s more than one way to skin a cat! For any dental problem, there may be multiple solutions with a variety of price tags to […]